On Sunday, April 22, more than one billion people around the globe will participate in Earth Day 2012, with the focus on protecting and preserving the environment. How has your dealership been recognizing the awareness month, or how do you plan to celebrate on the 22nd? Even if you don’t have anything in place, it is easy to help make a difference for your Mother Earth. Here is a simple list to make your customers aware of. They may seem so very basic, but each can make a tremendous impact!
Use Your Cruise Control
Your customers paid for those extra buttons in their car, so remind them to put them to work! Using the cruise control can improve their fuel economy by up to 15%.
Recycle Your Used Oil
Explain to your shoppers that oil drained from their car is a valuable resource that can be re-fined and purified into high quality motor oil. Recycling used oil can conserve our nation’s natural resources. The improper disposal of used oil can contaminate the soil as well as surface and ground water. It only takes one gallon of oil, the amount collected from a single oil change, to contaminate 1 million gallons of fresh water!
Maintain Your Vehicle
Make certain your customers understand the importance of a properly maintained vehicle. Having their vehicle tuned up regularly, at least once a year, will go a long way towards reducing air pollution, improving the car’s performance, conserving energy, and saving them money on repairs
Get a Professional Car Wash
Your customers may not know that professional car washes are more efficient with water consumption than the usual do-it-yourself wash at home. According to studies, if everyone in the U.S. visited a car wash just one time instead of washing the vehicle themselves, it would save nearly 8.7 billion gallons of water! And remind them to clean out the extra “stuff” in the trunk and inside of their car, reducing the weight of the vehicle will help improve their gas mileage.