Technology is ever changing and staying up with the times is more important than ever. Dealers are starting to use what may have been thought of as unimaginable technology 10 years ago that is becoming part of our culture. We are demanding faster service, more accurate information and something to grab our interest at all times. How will we ever keep up?
It’s amazing to go into dealerships now and see what technology is being used. You may be one of 300 customers that visit a dealer in that particular day, but your service advisor who greets you knows your name and probably already knows what you are there for. The service advisor may not even have a pen and paper anymore, but rather an iPad or tablet of some sort. Your tire measurements have already been checked for pressure, tread depth and premature edge wear with a Vin Tech system you rolled over on your way into the service drive. Or if you are returning your borrowed loan car there is already someone in your vehicle bringing it to the drive with no call ahead notice due to an RFID tag. It’s just amazing the steps dealers are taking not to get one step ahead, but stay up with the times.
As expensive as all of these products are there is such a benefit to using them. You are saving cost on supplies, being eco-friendly and most importantly improving your business through pure efficiency! Why wouldn’t you want to be staying in the game?
If you’re a dealer that is looking to move forward, do some research or visit conventions that will demonstrate products to increase your business. Not every product or vendor will be your perfect match but it’s good to know what’s out there and test some products. I would hate for you to be left behind.