The answer is – it should! But honestly, when was the last time you checked to see what your website was saying to your viewers? We constantly add and add and change and add things to our websites and before long we know exactly what’s on it, but we have no idea how it looks to others. I find it incredibly difficult to step back from my own “masterpiece” sometimes because I feel like it’s such a part of me that I would hate for anything to happen to any piece of it.
As I go through my dealers’ websites a majority of them look amazing (probably because we host them) but then there are the ones that I click to go on their main page and I’m already stressed out. Be concise and direct with what you are want your viewers to see. I want to know exactly where to go for anything I am looking for within the first 3-4 seconds. If I have to search, then I get frustrated and will go back to my Google search and see what comes up next. That’s website suicide!
Don’t be overly artistic with your website. Fluff is not always a good thing. Viewers want structure and conformity – they are expecting to find information the same way they find it on other websites. You have no idea how many times I have been on a website and could not find the phone number or the hours of operation. It makes me feel like I’m the dumb one. There is nothing more frustrating than not knowing how to navigate a page.
Now for the contrasting question – Is it saying enough? This is where it is important to make sure you are practicing good search engine optimization. Keywords through out your website will help search engines know what you are advertising and hopefully get you as high on the list as possible. Consider listing each vehicle as new/pre-owned, make/model/style, the surrounding cities, having a dynamic URL and the list goes on and on.
All of our websites are not only designed with the search engines in mind but more importantly are designed for the best user experience possible. Our goal is to incorporate logical website navigation centered on getting shoppers directly to the information they are looking for in as few clicks as possible. We want to ensure that every page on our sites is quick to load which will help reduce the amount of “bounces” our dealer’s sites receive.
Please call us if you would like more information on how we can help you and your dealership maximize your online potential! We would love to help you! www.liquidmotors.com